For years many businesses and institutions have just pretended that social media including strong web presence did not matter. Today it is just basic. Everyone has a website, a Facebook page, a Twitter profile and so on. Let’s be real we look at someones presence on the web overall before we do just about anything.
Most of you reading can fully relate. I know this because Trip Advisor released data in 2018 saying that 94% of us google a restaurant before we ever even step inside. I do it. I google everything. The study goes on to quantify what causes diners to not visit an establishment based solely on what they see and read about that restaurant.
As a business owner no matter what you do, it is time to find your place on the world wide web and let everyone know exactly what you offer. Many have dabbled or “tried” to use social media for their business but are inconsistent. I can totally relate. When I was blogging it was difficult to keep up with content, imagery, promotion, networking. I enjoyed doing the groundwork and design work of the projects more than anything.
When I started blogging and learning social media, you got street credit for the fact that you did your own work.
Nowadays, it has really changed. With all the advances in technology, things have gotten easier, yet they have become more prevalent in requiring time, investment in resources, and commitment to learning new trends. This web world is always changing. Experts say that many are simply outsourcing their social media presence, large and small business alike. No matter how new or old, established or budding your efforts are, you want to look good when people check you out. Here are some tips to getting started, or maybe refreshing your presence in social media and web design.
In 2014 when I moved my site from WordPress.com to WordPress.org the first thing I did was look for sites I liked. I looked at every detail I could of these websites and then the social media in connection to it. Pinterest was a huge resource for my needs and genre.
I had to do some diligent research as to what I needed and desired for my site to do. I took screenshots. Copied
The internet is a great place to educate yourself on options. To me sometimes I need to understand things in a simplified manner. I took a while to catch on to the difference between WordPress.com and .org. Boy am I glad I figured that out. If you don’t just ask someone you may not ever really know what others are using and having good results with.
Different platforms are better suited to different business types or media formats. Overwhelmingly WordPress.org is the most universally suited because it can be fully customized to just about fit any need. E-commerce fits great on the awesome Shopify platform. Square Space is a game changer and so popular with restaurants, artist, photogs and bands.
You could just go with that insight, how about asking others who are in your industry? Surely you have a friend or colleague who has a strong game in all this. Just go pick their brain. Most people who have invested time and effort into this love to share tips with others. Or they will give you the contact information for who is doing their design and content for them. Either way, it is a score.
Social media like Facebook is a great source for learning this stuff. Groups, pages, guides they are endless. Just beware everyone has an angle. When a “prominent” blogger, consultant, coach, guide, guru – whatever they go by consistently recommends that you should secure only one kind of hosting ( for example ) they are getting paid for all the people they refer to that provider. The majority of those recommended resources that they are convincing you that you have to have – they are all kicking up to your “expert”. It is called affiliate marketing. Check out other posts where we talk about that.
So you have asked around, you have found what inspire you. It is time to capture your vision so that it can be easily conveyed, or executed. Time is money. Unless you have money to burn it is really foolish to go to anyone providing